Bobo started 45 years ago as a magazine aimed at children aged from three to seven years old. Over the years the magazine has been published in the United Kingdom, the Netherlands, South Africa and Indonesia.
Launch of TV series
In 2011, a new TV series was launched in The Netherlands and Belgium and it has been a remarkable success. Children, parents and teachers instantly took Bobo to their hearts, as did our commercial (licensed) partners.
Today, Bobo has turned into an innovative and popular cross-media edutainment concept. The brand is being developed successfully through a combination of events, theater, websites, apps, games, books, toys, fashion, food, tourism and personal care products.